Skipping Christmas Essay - 1129 Words

Skipping Christmas starts out at the gate in an airport. Luther and Nora Krank are there with their daughter Blair, waiting for a flight to Miami that will eventually bring her to eastern Peru, where she is going with the Peace Corps. They all say their goodbyes and the parents leave. Nora is very upset, while Luther isn’t so much. On the way home they stop at a store for white chocolate and pistachios. Luther unwillingly goes in to get it and finds every little thing a hindrance. He is easily annoyed, and doesn’t get the white chocolate. Nora then has to go in the store to get it, and she does so with much annoyance. While Nora is in the store, Luther daydreams about not having to do the Christmas season. That night, Nora was restless.†¦show more content†¦Vic inquired about it when all the snowmen were up other than the Kranks. nbsp;nbsp;nbsp;nbsp;nbsp;At the shelter for battered women, Nora again was attacked for skipping Christmas and her Christmas Eve party. She received a letter from Blair, saying she was doing well. On Monday night, Luther took Nora to the mall for dinner and a movie. During the movie, Luther took a walk, and noticed all the craved people shopping. He also got two memberships for sun tanning packages, so he’ll be ready for the Caribbean. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Two police officers, Treen and Salino, knocked on their door one night, selling their annual calendar. Luther told them he didn’t want one, and they were shocked. Later that night, a group of carolers came to their door, and were joined by the entire neighborhood singing obnoxiously at the top of their lungs, while the Kranks tried to ignore them. nbsp;nbsp;nbsp;nbsp;nbsp;The next morning, getting the paper, Luther found a giant sign saying, â€Å"Free Frosty† in his front yard. That day during work he snuck away again to tan. At home he found he had received two blank Christmas cards as a prank. At night a fireman named Kistler and a medic named Kendall came selling fruitcake, but they got the same as the police men. nbsp;nbsp;nbsp;nbsp;nbsp;Later, Luther got praise from Stanley Wiley, and an update on the Christmas spendingShow MoreRelatedEssay about The Victorian Life in the Novel A Christmas Carol1132 Words   |  5 PagesThe Victorian Life in the Novel A Christmas Carol There are many pictures that A Christmas Carol creates and in this essay I will show you all of them. This novella explores the many diverse types of life in the harsh Victorian era. From the Rich cruel citizens to the poor of poor like the Cratchit family. One of the pictures portrayed in the novella is the fact that many rich upper class gentlemen were not actually gentle men; in fact they could be quite the oppositeRead MoreChristmas Stories: Angel ´s Dust3432 Words   |  14 PagesChristmas stories Angel’s Dust The darkness of the Sorting Room echoed the pain Jeff Marlow felt in his heart. 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Marketing mix in a business Free Essays

Paraded Sahara Part 1 (a) The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers, Company Owner, see the strengths and weaknesses of the business whilst considering its growth potential. The four core elements of marketing mix are product, place, price and promotion. We will write a custom essay sample on Marketing mix in a business or any similar topic only for you Order Now Products: A range of cordial drinks, mostly elderflower but has a growing range including flavors such as, ginger and lemongrass, Cox’s apple and Victoria plum. The product is tangible and has a core benefit of quenching thirst. The quality, brand name and packaging may also be a benefit to a consumer who considers their image and how others perceive them. The product life cycle as many others will go through the five phases; development, introduction, growth, maturity and decline. This is why it is important for the company to have new products lined up in order to boost sales. Place: Bottle Green distributes to and sells products in supermarkets, Waitress being he single biggest customer, also to tea rooms and small outlets. The company also exports to Sweden and Canada at present. Bottle Greens distribution is out-sourced, this may be a benefit as having another company deal with the logistical area of the business could save time and enable that time to be focused on a more valuable area, such as promotions. Price: Bottle Green Cordial drink is priced Just under E, I assume this is a cost based price. Simon Speers describes the bottle as ‘chic’ and hopes for it to be on the dinner tables of the nations middle class. With this premium rand image and quality product it has a competitive price when comparing it to other rival brands. For example, the sparkling soft drink produced by company Seller is currently priced at E. 25 for a mall bottle and Bottle Greens price for a similar product is E. 39 for a mall bottle. Promotion: Bottle Green has a good brand image and has built up brand awareness amongst customers. Not only does the business have a great social media profile, it also sends out samples and recipes to TV chefs who are key influencer in the public eye. Jamie Oliver and Delia Smith being two TV hefts who have given positive feedback and influenced sales to rise. Another area I would like to focus on is purchasing. The bulk of Bottle Greens elderflower comes from the company farm in Clotheshorse and the rest is imported from Hungary. Sugar forms the basis of the cordial drink and this is a problem for Speers. Currently purchasing sugar at Euro-sugar price which is higher than world-sugar price by approximately 2% per tone. At present the business is purchasing at a fixed price but any movement in the wrong direction on the foreign exchange markets will mean further expense for Bottle Green. Part 1 (b) Expert Jeanine Woodcock, managing partner at Bottle Green has some suggestions which mainly focus on promotions of the business. Engaging with customers through the social media profile where customers can discuss stories in reference to the products was one suggestion. This will encourage existing and new customers to advertise the business via word of mouth and the internet. By doing this alongside another of Woodcocks suggestions, researching current customer interests and behavioral patterns, Bottle Green will have a deeper understanding of its statistics and core demographic. This will enable the business to see its strengths and weaknesses in promotions and take action where necessary. The expert also suggests sponsoring a typically British unique and authentic event. This could potentially engage more customers and raise brand awareness which should in turn increase sales. Another expert Joe Whiteouts, deputy director at Bottle Green makes suggestions that focus on product, place and promotion. One suggestion was elderflower capsules that could be added to water and be sold where water based drinks are prepared, for example, offices that use water dispensers. This product development will enable the business to target a new market with a unique new product. Another suggestion was to target the vending machine market, this would put the product in a new place where it would compete with the competition of other soft drink retailers. The final suggestion was to supply schools with recipes in May and June when elderflower is in blossom. The idea that this campaign could be competition based would give potential customers an incentive to engage with the product. It was also suggested that the idea could be pitched as a new healthier alternative to the normal range, this would allow the business to branch out into yet another area of the market. These suggestions could possibly raise brand awareness and bring new customers which would in turn bring more revenue. The business would also have new products in the market beginning a new life cycle. Part 1 (c) The weaknesses I can see in Bottle Greens marketing mix are a lack of product range, the high purchase cost of sugar and the lack of promotion. Firstly I would take the advice of the expert Joe Whiteouts and introduce a new product and a healthier alternative range. This would bring interest from new areas in the market and potentially increase sales. Secondly I would work on the current promotional schemes, I would take the advice of both experts when it comes to promoting the business. Using the social media profile is possibly the quickest, most efficient way to advertise and promote the company in a finance friendly manner. Thirdly sponsoring events and school campaigns are also good ideas, not only British events and British schools but also International events and schools to encourage the potential growth overseas. Fourthly I would branch out and advertise on TV, this is a age opportunity to reach out to millions of potential customers. Finally I would do extensive research on sugar suppliers and try to find a cheaper alternative, this could save the company money and also increase gross profit. I would achieve these goals by working with specific areas in the business such as, the product development team, purchasing team, marketing and promotions team and also the two experts to create new products with a marketing strategy to launch the business into its next level. If all the suggestions were carried out and successful I believe that with rotgut development, increased brand awareness and promotional advertising the business would be in a better financial position and potential growth not only in the I-J but also overseas would look encouraging. How to cite Marketing mix in a business, Papers

Karl Marx Argumentative Essay Example For Students

Karl Marx Argumentative Essay Karl Marx was a German scholar who lived in the nineteenth century. Hespent most of his life studying, thinking and writing about history andeconomics. A many years of study, much of it spent in England, he believedthat he understood more deeply than anyone who had ever lived before himwhy there is injustice i world. He said that all injustice and inequality is a result of oneunderlying conflict in society. He called it a class struggle, that is,a conflict bet the class of people who can afford to own money- producingbusinesses, whom he called capitalists or the bourgeosie, and theclass of people who do not surplus money to buy businesses and who aretherefore forced to work for wage whom he called workers. Marx said that, because it was always in the economic interest ofcapita to take advantage of or exploit workers, nothing could persuadecapitalists change their ways. In other words, peaceful progess towardequality and social justice was impossible. The only way to establishjustice, he said, was for t workers to overthrow the capitalists by meansof violent revolution. He urged workers around the world to revolt againsttheir rulers. Workers of the world unite! he wrote. You have nothing tolose but your chains.Another thing Marx taught was that organized religion, the churches,help capitalists to keep the workers quiet and obedient. Religion,according to Mar the opiate of the masses. The church tells workingpeople to forget about the injustice they meet in their lives and to thinkinstead of how wonderful it will in the after- life when they go to heaven. Simple societies were like infants, which would either grow up, aided, ideally by the example of more advances adults, or not evolve and therefore die off. (Social Theory for a Change, P.53). These ideas were from a capitalist prospective. Spencer felt that an entirely free market could work; Marxs laissez-faire ideas backed the idea that government interference or regulation would once again only inhibit the natural evolution of society. Only laissez-faire (Free economy) capitalism, which permitted individuals to profit as they saw fit, would allow human happiness and further societal progress (P.49)Spencers ideas were imperialist because they say that only the strongest/fittest of societies will last over time and inferior nations wouldnt be able to adapt to the changing world and would eventually disappear. We see this still occurring from Britains imperialist times to the United States, with the war in Iraq. Imperialist defined The situation whereby George Bushs state forcibly imposes its sovereignty Iraq another for the purpose of economic exploitation. (R, P.482)